International Journal of Language & Linguistics

ISSN 2374-8850 (Print), 2374-8869 (Online)

We are not Racists: The Denial of Racism in the Discourse of the Brazilian Corporate Media
Daniele de Oliveira

Abstract
This paper suggests a debate followed by an analysis of the racist discourse in the book Não somos racistas (We are not racists), by Ali Kamel (2006), Director of Journalism at Rede Globo in Brazil. This study is based on Critical Discourse Analysis, especially the works of Fairclough (1989) and Van Dijk (2008a, 2009b, 2012c). The analysis showed that even denying racism in Brazilian society, the author himself has a racist speech, mainly by revealing the discourse of the whiteness, which shows ignorance toward the privileges of the white population over the black population in Brazil.

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