International Journal of Language & Linguistics

Lingual Representation and Discourse Strategy Implemented In Tourism Discourse: A CDA Study
I Nengah Laba, I Ketut Riana, Enno Schmoll

Abstract
The aim of this study is to present the discourse strategy and the aspects of lingual representation used in tourism field by national printed media in Indonesia with a theoretical approach proposed by van Leeuwen (2008) and Burton (2008). The research methodology applied is descriptive-qualitative using discourse analysis on three national printed newspapers, Kompas, Bali Post and Nusa Bali during the period of March 2012 until October 2014. The discussion shows that different kind of discourse strategies are implemented both in news and articles published on Indonesia national printed media. The research results show there are nine categories of discourse strategy and two lingual representation used. The most frequent categories of discourse strategy are nominalizations and passivation with its lingual representation of determination emphasizing on social construction. Considering the research result, this means that the people are passive with the tourism industry and there a big tendency that investors have reconstructed socio-cultural life. Implications are discussed for the use of linguistic perspectives in tourism discourse along with suggestions for future research.

Full Text: PDF