International Journal of Language & Linguistics

Poster Presentation as an Effective Communication Tool in an EFL Context
Anita Teresa Boggu, Dr. J. Sundar Singh

Abstract
This article took shape based on an action research conducted in a business English classroom with poster presentation as a remedy to a traditional approach for assessing oral communication. Convenience sampling technique was applied by the researcher who handled the session for the students in an Institution in Oman. The aim was to motivate students and provide them with a real life experience that would enable them to see the benefit of interacting with a public audience. Past experiences of student presentation comprised of students presenting within the classroom with a small audience consisting of 5-6 members. Thus it was quite challenging to convince female students in Oman to present to a public audience. The activity helped students realize that effective poster presentations operate on multiple levels, as they were able to advertise,interpret,conduct surveys and research on the given topic. An experiential learning dimension was given to the whole process, by incorporating reflection on the task. The ‘learning by doing activity’ developed a sense of achievement and accomplishment and worked as a catalyst to stimulate active interaction between target groups. Poster presentations have the potential to be utilized as an effective tool of assessment combined with a fun element.

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