Presuppositions in Strategies of Conveying New Information in Print Advertising Language
Yuan Pang
Abstract
This paper attempts to explore the possible functions of presupposition in print advertising language to find out
the positive roles played by presupposition in helping advertising achieve its persuasion goal. Fifteen
advertisements, culled from English newspapers and magazines, are analyzed to examine the roles that
presupposition plays in strategies of conveying new information in print advertising language. This study might
be significant in providing certain possible theoretical guidance to the print advertising practitioners to design
successful advertising texts.
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