International Journal of Language & Linguistics

The Role of Rhetoric: It’s Effectiveness in Propagating Persuasion within a Particularized Socio-Cultural Dispensation
YakoboMutiti, Rocha Chimera, Sarah Mwendar Wallace

Abstract
Short story writing is recognised as a distinct literary form. Where some stories may teach moral lessons or produce dramatic events, there are those that merely depict events in ordinary life. The movement of classicism in the Western world was a philosophy of art and life that emphasized order, balance and simplicity. Rhetoric is the literary invention of Classicism. This study posits that rhetoric has an undeniable role in short story writing, one that hasn’t been adequately interrogated particularly when it emanates from contemporary individual endeavour; a role whereby an effective rhetorical reader can analyse how a text works to fit itself into a context; and can judge how well it accomplishes its task there, by careful examination of the impact of the emotive component applied.

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