International Journal of Language & Linguistics

Towards the Pragmatics of Online Hotel Advertisements
Suzi Tsertsvadze

Abstract
The paper aims at revealing general pragmatic peculiarities of online hotel advertisements. For the given purpose 400 samples (retrieved in 2020-2021) of online hotel advertisements drawn from the website booking.com are analyzed from the perspectives of Gricean cooperative principle and four maxims as well as Searlean model of speech acts. The study explores the employment and means of realization of speech acts both on verbal and non-verbal levels of advertisement texts. To paint a complete picture of the pragmatics of online hotel advertisements the communication presented in the advertisement subgenre in question is characterized from the standpoint of Hymesean context features. The socio-semiotic peculiarities of the website booking.com are also presented.

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