International Journal of Language & Linguistics

The Future of French – The Role of Soft Power in French Language Learning and Use: Advocacy and Partnerships
Kathleen Stein Smith

Abstract
This article examines the role of “soft power” in the past, present, and future of the French language and Francophone culture in the world and how this global influence can be leveraged to enhance the French and Francophone presence and ensure the future of French as a global language. In addition to expanding the opportunity for all interested to learn French either as a world language or heritage language, it is essential to encourage and support the use of French in our society and to engage in content creation in all areas. In order to both effectively expand French language learning and the use of French as a shared language among many cultures, it is essential to harness new and emerging online technologies in the classroom, the media, the arts, and the public conversation. Advocacy is a key element of the campaign for French and is strengthened by partnerships at all levels among educators, language stakeholders, and external partners.

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